Loyalty, Wallet cards, life as a merchant: concrete articles, no jargon, to bring your customers back.
How to build customer loyalty in 2026: the merchant's guideWhy loyalty pays, which mechanics really work, and a 5-step action plan to launch your programme: the merchant's guide.30 July 2026 · 5 min Why it is time to leave the paper loyalty card behindLost cards, obliging stamps, zero measurement: the real reckoning on the paper loyalty card, and how to go digital without unsettling your regulars.30 July 2026 · 4 min Apple Wallet for merchants: the complete guideApple Wallet from the merchant's side: a loyalty card already in your customers' iPhone, updated live, with no app to install. The complete guide.30 July 2026 · 4 min Google Wallet for merchants: the complete guideGoogle Wallet from the merchant's side: how the loyalty card lives on Android, the differences from Apple Wallet, and the web card fallback so nobody is left out.30 July 2026 · 4 min The 10 mistakes that kill a loyalty programmeThreshold too high, stingy reward, imposed app: the 10 mistakes that kill a loyalty programme in a local business, and the concrete fix for each.30 July 2026 · 5 min Loyalty card: what does it really cost?Paper, subscription apps, SMS billed one by one: the honest comparison of the real cost of a loyalty card, and our prices in full transparency.30 July 2026 · 5 min Loyalty cards and GDPR: what a shop owner needs to knowWhat data a Wallet card really collects, on what legal basis, how long to keep it and how to answer a customer who asks you.16 September 2026 · 6 min Stamps or points: which system to choose for your loyalty cardThe same spend on every visit, or a basket that varies tenfold? The decision rule by trade, realistic thresholds, and how to change your mind.16 September 2026 · 6 min Wallet notification or SMS: what it changes for a shop ownerA pack of 1,000 SMS costs €61 to €66 excl. VAT from French SMS providers. On the Wallet card, notifications are included in the subscription. The comparison, in figures.16 September 2026 · 6 min Reward ideas for your loyalty programme, trade by tradeWhich reward should you offer on your loyalty card? Ideas trade by trade, with what each one really costs you and the right moment to bring it out.16 September 2026 · 8 min Loyalty programme examples that work, and what you can copy from themFive loyalty programmes whose rules are published by the brand: what carries over to a neighbourhood shop, and what does not.16 September 2026 · 7 min Apple Wallet or Google Wallet: what changes for your loyalty cardProximity notification, card display, updates, large-format card on iOS 27: what differs between Apple Wallet and Google Wallet, and what the customer sees.16 September 2026 · 6 min Bringing back a customer who has stopped comingSpot a customer whose visits are thinning out, choose the right delay, write three lines that bring them back: the method, sample messages and the automatic win-back.16 September 2026 · 6 min What a loyalty programme really brings inHow much does a loyalty card really bring in? The calculation to do with your own figures: average basket, margin, extra visits, real cost of rewards.16 September 2026 · 7 minLoyalty card in Apple Wallet and Google Wallet, unlimited customers, no bank card, ready in 15 minutes.