Square Loyalty is the heavyweight of this comparison, and it wins one case outright: if you already take payments on Square, the loyalty programme sits inside the till your staff already use. That is a real advantage and we would rather say it before anything else. Where the two offers part company is the bill. Square Loyalty is priced per location and per loyalty visit, so it costs more as your programme works and more again the day you open a second shop. Digikart is one flat price whatever happens. The figures below were recorded on squareup.com on 16 September 2026, on the UK and Ireland loyalty pages, and should be checked on their site before any decision. Digikart is billed in euros; the sterling amounts here are a rough guide, not a price list.
| Criterion | Square Loyalty | Digikart |
|---|---|---|
| Free plan | None. 30 days free, then a paid subscription | Yes, unlimited customers, no end date, no bank card |
| Entry price, UK | £25 per calendar month, per location, for 0 to 500 loyalty visits | €0 on the free plan, €17 per month incl. VAT on Plus (around £15) |
| Price as the programme grows, UK | £45 per month from 501 visits, £65 from 1,501 visits | €49 incl. VAT on Pro (around £43), the same at any number of visits |
| Entry price, Ireland | €39 plus VAT per month, per location, up to 500 loyalty visits | €17 incl. VAT on Plus, €49 incl. VAT on Pro, VAT included in what is shown |
| Price as the programme grows, Ireland | €65 plus VAT from 501 visits, €90 plus VAT from 1,501 visits | There is no tier above €49 incl. VAT |
| Several shops | Billed per location: two shops, two subscriptions | Unlimited locations on the Pro plan, no extra charge per shop |
| Bill tied to how busy you are | Yes, the tier follows your number of loyalty visits | No, visits and customers enter no calculation |
| Where customers sign up | At your Square point of sale, on your Square Online site, through Square Invoices or a shareable link | At the counter: the customer scans the QR code on your poster and the card drops straight into their Wallet |
| Till needed | Designed around the Square ecosystem | Works with any till, or none at all |
| Apple Wallet | Yes, a digital loyalty pass the customer adds to Apple Wallet | Yes, on every plan including the free one |
| Google Wallet | Not mentioned on their UK or Ireland loyalty page on 16 September 2026 | Yes, on every plan including the free one |
| App for the customer to install | None | None |
| Trial before paying | 30 days, no long-term contract | Free plan with no end date, then 3 days on Plus and 14 days on Pro |
| Messages to customers | Transactional text notifications sent automatically when a customer earns points or a reward | Unlimited notifications on the Wallet card on the Pro plan, no billed SMS |
Start with the case where Square Loyalty is the better answer, because it is a common one. If your tills are already Square, the programme runs inside the checkout your staff use all day. The customer signs up at the point of sale, the points attach to the sale itself, and the reward comes off at the next checkout without anyone picking up a second screen. No extra device on the counter, no second dashboard, nothing to reconcile between two tools. For a single shop that is fully on Square and expects to stay there, that alone can be worth the subscription, and it is something Digikart does not offer.
The price is where it climbs quietly. Square bills per calendar month and per location, in three tiers set by your number of loyalty visits: £25 up to 500 visits, £45 from 501, £65 from 1,501 (squareup.com UK loyalty page, read 16 September 2026). In Ireland the same three tiers are €39, €65 and €90, shown plus VAT, so the figure on the page is not the figure on the invoice. Two consequences follow. Your bill rises as the programme succeeds, which is the opposite of what you want from a loyalty tool. And each shop is a separate subscription: a coffee shop group with three sites sitting in the middle tier is at £135 a month before anything else. Digikart Pro is €49 incl. VAT, around £43, for unlimited locations and unlimited visits, and that number never moves.
There is no free version of Square Loyalty. Their UK and Ireland pages offer 30 days free with no long-term commitment, and then the subscription starts. Digikart Free has no end date and no cap on customers: the card in Apple Wallet and Google Wallet under your name and your colours, stamps or points, one reward, the scanner, the dashboard and the counter poster. If you want to find out whether digital loyalty takes hold with your own customers before committing to a monthly line in your accounts, that is a different place to start from.
One point to check for yourself if a fair share of your customers are on Android. Square's UK loyalty page describes a digital loyalty pass that customers add to Apple Wallet, and neither the UK nor the Ireland page mentioned Google Wallet when we read them on 16 September 2026. Digikart issues both passes on every plan, free one included. We are reporting what those two pages say, not what Square may support elsewhere, so it is worth asking them directly.
So the decision is reasonably clean. On Square, one site, and comfortable with a bill that follows your turnover: take their programme, it will be smoother than anything bolted on beside it. On any other till, on SumUp, Zettle, EPOS Now, or on a card reader and a cash drawer, or with more than one shop, or simply wanting a fixed amount every month: Digikart runs on its own, you scan the customer's QR code from an iPhone or a browser, and the till can be connected later on the Pro plan if you ever want it.
£25 per calendar month, per location, for 0 to 500 loyalty visits, £45 from 501 to 1,500 visits and £65 above 1,501, on squareup.com/gb/en/software/loyalty read on 16 September 2026. The page does not state whether VAT is included. There is a 30 day free trial and no long-term contract. Two things to keep in mind: the tier follows your activity, so the subscription rises as the programme works, and every shop is billed separately.
€39 plus VAT per month, per location, up to 500 loyalty visits, €65 plus VAT from 501 to 1,500 and €90 plus VAT from 1,501 to 10,000, on squareup.com/ie/en/software/loyalty read on 16 September 2026. Ireland is dearer than the UK at the entry tier, and the prices are shown before VAT, so budget above the sticker. The trial is the same: free for 30 days, no long-term commitment.
No. Their UK and Ireland pages offer 30 days free and then a paid subscription, from £25 a month in the UK and €39 plus VAT in Ireland (read on 16 September 2026). Digikart Free has no time limit and no cap on customers, asks for no bank card, and puts the card in Apple Wallet and Google Wallet under your own name and colours. The paid plans buy the styling of the card (Plus, €17 incl. VAT) and then notifications, automations, analytics, employee accounts and unlimited locations (Pro, €49 incl. VAT).
If you run one shop and intend to stay on Square, their own programme is the smoother fit and we will not pretend otherwise: sign-up happens inside the checkout and nothing extra sits on the counter. Digikart is worth a look in three cases. You have several sites, since Square bills per location while our Pro plan counts them without limit. Your visit count is pushing you into the £45 or £65 tier. Or you would rather start without paying anything, to see whether your customers play along at all.
No, Digikart is billed in euros: €17 incl. VAT a month for Plus and €49 incl. VAT for Pro, or €170 and €490 a year with two months free. That comes to roughly £15 and £43, and the exact sterling amount depends on your card's exchange rate on the day. There is nothing to pay to open the account, no cost per customer, per card or per notification, and no commitment. The only one-off sum that exists is the installation of the till connection, €149 incl. VAT, and only if you ask for it.
Loyalty card in Apple Wallet and Google Wallet, unlimited customers, no bank card, ready in 15 minutes.