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Paper or digital loyalty card: the honest comparison

The cardboard stamp card has served shops for decades, and it has real qualities: near-zero start-up cost, no technology, nothing to learn. The digital card answers its limits: loss, fraud, absence of data. This comparison puts the two side by side, criterion by criterion.

CriterionPaper cardDigikart
Start-up costNear zero (printing cards)Free (Free plan)
Cost over timeRegular reprints€0 on Free, €17/month incl. VAT on Plus, €49/month incl. VAT on Pro
Equipment neededAn ink stampThe merchant's smartphone
On the customer's sideOne more card in the walletA card in Apple Wallet or Google Wallet
Risk of lossHigh (loss, forgetting, wear)Near zero, the card is in the phone
Stamp fraudPossible (forged stamp)Every visit confirmed by the merchant
Customer knowledgeNo dataCustomers, visits, rewards on the dashboard
Customer communicationNot possibleUnlimited notifications (Pro plan)
Setting upImmediateAbout 15 minutes
Reliance on technologyNoneThe customer's smartphone (web card fallback)

Our honest reading

The paper card remains a defensible choice in some cases: a pop-up business, a strictly zero budget, a customer base overwhelmingly without smartphones, or the wish to depend on no tool at all. It is set up in a day of printing, never breaks down and requires nothing to learn, for you or for your customers. If your programme comes down to a few regulars you know by name, it can be enough.

It quickly hits its limits, however, as soon as the programme matters to your business: cards get lost (and every lost card often means an abandoned programme), stamps can be forged, and above all you know nothing about your customers or how often they visit. The digital card removes those three weaknesses, and Digikart's Free plan, free with unlimited customers, removes the cost argument. The Pro plan is then only justified if you want to communicate, automate and analyse.

Frequently asked questions

Does the digital card cost more than the paper card?

Not to begin with: Digikart's Free plan is free, with no limit on customers or duration, whereas the paper card requires regular reprints. The Plus plan (€17 per month incl. VAT) is for when you want the card in your colours and several tiers, and the Pro plan (€49 per month incl. VAT, all inclusive) is only of interest for notifications, POS connection, automations and detailed statistics.

Will my customers attached to the paper card follow?

Adding it is done by scanning a QR code once, with no app and no account to create, and the card then stays in the phone. For customers without a smartphone, with a connected till, identification by phone number lets them enjoy the programme without a card.

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