You have just spent ten minutes championing a debut novel, the customer leaves with it, and you have nothing more to offer her: the price is printed on the back and the discount stops at 5%. The digital card moves the needle. It counts visits, and the reward goes after what the law does not cap: stationery, an invitation, a seat at the next author event.
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You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
In a bookshop, points mode follows the receipt: €1 taken gives 1 point. Put the reward where the fixed price does not apply, for example €8 of stationery at 250 points, or the invitation to the next author event. A credit on books remains possible as long as the receipt does not drop below 95% of the price. From the Plus plan (3 notifications a month), the notification announces Saturday's book signing.
Yes. The discount the law allows, at most 5% of the price set by the publisher, can be granted in the form of a loyalty card. The cap does not move for all that: what the customer pays for a book must stay between 95% and 100% of the printed price. A card that gives more on books falls outside the rules.
No, the arithmetic says so before the law does: ten books at €20 make €200, and the eleventh free represents 10% of the total, twice the cap. Aim instead for a reward that does not touch the price of a book: a credit on stationery, a diary, a game, a place at a workshop. You write the reward text yourself.
The 5% discount is not allowed when the book is shipped; it is allowed in the shop and for in-store pickup. Digikart is therefore on the right side, since the card is scanned at the counter: the customer comes to collect their order, you scan their QR code, their points go up. The parcel, for its part, goes out at full price.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.