At lunchtime, it is the office across the street coming to collect six platters, three times a week. On Saturday, it is a wedding prepared over eight months and paid for just once. Both keep the business going, but not at the same pace. Points follow the euro: Tuesday's platter keeps the counter ticking over, the hundred-cover buffet makes it jump.
Free, unlimited customers, no bank card. Ready in 15 minutes.
You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
For a caterer, it is points mode, calculated on the amount, that does justice to both kinds of customer. Plan a small reward the lunchtime customer can reach, a free platter at the next tier, and a high tier for the customer who entrusts you with a reception, for example a discount on their next order. The Plus plan allows three tiers in one cycle.
The company, not the person placing the order. A personal benefit given to whoever decides on the purchase can, if it pushes them to choose you against their employer's rules, count as private-sector bribery. Word the reward as a discount on the next service: a reduction directly linked to that service and earned on its date is a mandatory entry on its invoice.
You do not see them at the counter, but you run the buffet. Place your poster and its QR near the desserts, or print the same QR on a small card at each table. The guest who loved your croquembouche adds the card to their Wallet without installing anything, and the Plus plan's welcome bonus is already credited to it.
Scanning is done from the iPhone app or from a simple browser, so on the doorstep at the moment of delivery. The customer shows their card, your driver scans, and it is done before getting back in the van. With the Pro plan, each driver has their own employee account.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.