Ten past seven, the door never stops: a coffee, Le Parisien, a scratch card, a parcel to collect. The same faces every day, and nothing gives them anything back for it. For a tobacconist-newsagent, this is loyalty software that rewards everything that is not tobacco, newspapers, confectionery, drinks, snacks, in Apple Wallet or Google Wallet.
Free, unlimited customers, no bank card. Ready in 15 minutes.
You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
In a tobacconist-newsagent, points mode is the fairest: you enter the non-tobacco amount when you scan, one euro is worth one point, and at 80 points the customer leaves with a drink or a bag of sweets. The morning coffee and the Saturday magazine push the counter up on their own. The Plus plan chains three tiers in a cycle, from a free can to a voucher for snacks.
No. The French Public Health Code prohibits direct or indirect advertising in favour of tobacco, as well as any free distribution and any sale below the approved price. Giving a benefit on the purchase of a pack amounts to selling it for less than its approved price. So your card covers the rest of the counter: newspapers, confectionery, drinks, snacks.
You enter the non-tobacco part, and only that: the price of the newspaper, not of the pack. You scan the customer's QR from your iPhone or from your till's browser, in the time it takes to give change. Nothing to recalculate in the evening, and tobacco appears nowhere in the programme.
It is actually the best moment: they are waiting at the counter. The poster and the QR on the till get them to add the card in a few seconds, with no app to install. With the Plus plan's welcome bonus, their counter already starts at a few points, which gives them a reason to leave with a can.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.