On Saturday afternoon, people come to you for a treat, not to do their shopping. An entremets for four, two éclairs for the road, and the Yule log order already taking shape in November. Your loyalty card lives in the customer's phone, it counts in euros spent, and it remembers the one who comes back every Sunday as well as the one who orders for twenty people.
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You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
In a patisserie, points work better than stamps: the amount counts, one euro spent equals one point, and the reward comes at 100 points. What works best is not a discount but a pastry of their choice from the display, the one the customer does not dare take as an extra. On Pro, the automatic win-back of inactive customers goes after those who have not ordered anything since the last holiday.
Credit it at collection, on the total: a single scan and the card takes it all at once. One point that depends on your order form, not on Digikart: unless the contract says otherwise, for example by calling it an “acompte” (a binding down payment), sums paid in advance are “arrhes” (a deposit), the customer can cancel by forfeiting them, and if you are the one who cancels, you pay back double (Article L. 214-1 of the French Consumer Code).
Points. The stamp counts visits without looking at the amount: it remains the simplest to explain when all receipts look alike. In a patisserie, the gap between a religieuse and an entremets for eight is too wide for that. With points, the card follows the sum spent and everyone progresses at their own pace. The mode is set in the “Rewards” tab, and can be changed afterwards.
That is the job of notifications, from the Plus plan (€17 per month, 3 notifications a month). At the end of November, a message goes out to every installed card: Yule log orders are open. You reach people who bought from you in June and whom you would never have contacted again. No billed SMS, the message goes through the phone's wallet.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.