Two streets away, a chain rewards its regulars in its app, and it has the means to get people to install it. Your customers come to you for the flat white and the roaster you chose, not for one more app. At the counter, this is loyalty software with no download: the card is added to the phone's wallet, and you scan it while the machine pours.
Free, unlimited customers, no bank card. Ready in 15 minutes.
You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
Keep the rhythm everyone knows: 9 drinks, the 10th free, and let them choose, latte or matcha included, not just a short espresso. A customer who comes every morning completes their card in two weeks, fast enough not to lose interest. With the Pro plan, the proximity notification reminds the customer walking past your window at 9 a.m. about your card.
No, and it is a real argument against the chains. The customer scans the QR on the counter, the card is added to Apple Wallet or Google Wallet, the wallet already on their phone. Nothing to install, no updates. A chain's app does more, paying and ordering ahead; your card, for its part, is kept without a second thought.
Yes, the law requires it for takeaway drinks: the price must be lower when the customer brings their own container (Article L541-15-10 of the French Environmental Code). The card handles this without any problem, since you validate each visit by hand. Nothing stops you going further and crediting an extra stamp to anyone who brings out their mug.
The one taking payment. Scanning is done from the iPhone app or from a browser, so any phone on the counter will do, even on a night with extra staff. The Pro plan adds employee accounts, one per barista, so everyone validates visits without touching your settings.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.