Your customer leaves delighted with their new pair. For an adult, French national health insurance (Assurance maladie) only covers new eyewear again two years later, unless their eyesight changes. In between, there is maintenance, the broken arm, sunglasses in June, the second pair. That is where the card does its work: points-based loyalty software that keeps the connection going when the next sale is a long way off.
Free, unlimited customers, no bank card. Ready in 15 minutes.
You create your card online and put the poster with its QR code on the counter. The customer scans it once with their camera: the card lands in Apple Wallet or Google Wallet, with no app to install. On each visit, you scan their card (or your till does it): stamps or points add up, and the reward unlocks on its own.
At an optician, a stamp card never fills up: the pace is too slow. Choose points mode based on the amount, one point per euro. The eyewear credits a lot in one go, and the reward then covers maintenance, a case or sunglasses. On Plus, three tiers give a reason to drop by before the next pair; on Pro, the reminder wakes up the customer approaching their two years.
The cautious rule fits in one sentence: keep the reward outside the eyewear covered by national health insurance (Assurance maladie) and the top-up insurer (mutuelle). The standard quote and the itemised invoice must reflect what your customer actually pays. Apply it to what stays outside reimbursement: maintenance, case, cord, non-prescription sunglasses. When in doubt, check with your trade association.
That is where it is most useful. A paper stamp card was lost long ago; the Digikart card stays in Apple Wallet or Google Wallet, with your name and your colours, on the phone your customer always has on them. And a points balance waiting for them is a concrete reason to come back to you rather than go elsewhere.
You know your trade's calendar: a glasses prescription is valid for five years between ages 16 and 42, three years after that, and coverage for an adult comes round every two years, sooner if eyesight changes. The Plus plan already gives you the channel, 3 times a month: a notification on all cards, with no billed SMS, such as “Prescription sunglasses, try them on until 15 June”.
The basic loyalty card is free, with no cap on customers and no commitment. The Pro plan, all inclusive at €49 per month, can be taken whenever you want.